My Background
Work Experience
Nov'21 - Mar'25
TBWA\Singapore, Singapore
Data Analyst & Strategist
Leveraging data to inform client's brand and creative strategies.
Key Competencies: Social Listenig, Social Media Audits, Social Media Reporting, Dashboarding
Key Clients: Singapore Airlines, Discover Bank, Chanel
Jul'18 - Aug'20
Gain Theory, Singapore
Data Analyst
Leveraging statistical modelling to inform marketing investment decisions for clients.
Key Competencies: Market Mix Modelling
Key Clients: Diageo, Kellog's, L'Oreal
Memberships
Apr'26- Present
Kommon Poll Ambassador
Ambassador for Kommon Poll, a social listening platform
Dec'24 - Present
The Social Intelligence Lab
Member
Member of a dedicated community of social listening professionals
Dec'24 - Apr'26
YouScan Social Ambassador
Ambassador for YouScan, a social listening platform
Jan'25 - Dec'26
Wandering Collective
Freelancer with a collective of strategists and creatives in hospitality and travel
Tools
Social Listening
Talkwalker, Synthesio, Brandwatch, Meltwater, Sprinklr, Sprout Social, YouScan, Kommon Poll
Search Listening
Keyword.io, Ask The Public, Google Trends
Search Media Audit & Reporting
Rival IQ, Meta Business Suite, Sprout Social
Creative Dashboarding
Power BI