My Background
Work Experience
Nov'21 - Mar'25
TBWA\Singapore, Singapore
Data Analyst & Strategist
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Leveraging data to inform client's brand and creative strategies.
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Key Competencies: Social Listenig, Social Media Audits, Social Media Reporting, Dashboarding
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Key Clients: Singapore Airlines, Discover Bank, Chanel
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Jul'18 - Aug'20
Gain Theory, Singapore
Data Analyst
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Leveraging statistical modelling to inform marketing investment decisions for clients.​
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Key Competencies: Market Mix Modelling
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Key Clients: Diageo, Kellog's, L'Oreal
Memberships
Dec'24 - Present
YouScan Social Ambassador
Ambassador for YouScan, a social listening platform
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Jan'25 - Present
Wandering Collective
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Freelancer with a collective of strategists and creatives in hospitality and travel
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Dec'24 - Present
The Social Intelligence Lab
Member
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Member of a dedicated community of social listening professionals​
Tools
Social Listening
Talkwalker, Synthesio, Brandwatch, Meltwater, Sprout Social, YouScan
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Search Listening
Keyword.io, Google Trends
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Search Media Audit & Reporting
Rival IQ, Meta Business Suite, Sprout Social
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Creative Dashboarding
Power BI