My Background
Work Experience
Nov'21 - Mar'25
TBWA\Singapore, Singapore
Data Analyst & Strategist
Leveraging data to inform client's brand and creative strategies.
Key Competencies: Social Listenig, Social Media Audits, Social Media Reporting, Dashboarding
Key Clients: Singapore Airlines, Discover Bank, Chanel
Jul'18 - Aug'20
Gain Theory, Singapore
Data Analyst
Leveraging statistical modelling to inform marketing investment decisions for clients.
Key Competencies: Market Mix Modelling
Key Clients: Diageo, Kellog's, L'Oreal
Memberships
Dec'24 - Present
YouScan Social Ambassador
Ambassador for YouScan, a social listening platform
Jan'25 - Present
Wandering Collective
Freelancer with a collective of strategists and creatives in hospitality and travel
Dec'24 - Present
The Social Intelligence Lab
Member
Member of a dedicated community of social listening professionals
Tools
Social Listening
Talkwalker, Synthesio, Brandwatch, Meltwater, Sprout Social, YouScan
Search Listening
Keyword.io, Google Trends
Search Media Audit & Reporting
Rival IQ, Meta Business Suite, Sprout Social
Creative Dashboarding
Power BI