Helping brands go from what they think to what they know
I offer a comprehensive suite of services designed to harness the full power of data to tackle a brand’s most compelling strategic questions, enabling confident insights driven decision making.
Social Listening
Imagine listening to every online conversation, thought or opinion - that's social listening in action. Through social listening, I gather and sythesize this data to understand audience's emotions, interests, attitudes, needs, wants, perception - revealing consumer, product & brand and cultural truth to craft actionable strategies.
Search Listening
How often do we turn to online searches to answer questions, look for inspiration, find brands and products? That's precisely what Search Listening monitors. I extract and analyze this data to uncover consumer intent, market gaps and opportunities to craft strategies that put the audience at the forefront.
Social Audits
​From format decisions to content topics and posting times, social content decisions are multi-faceted. I conduct Social Audits to review the social channels and posts of your brand, competitors and category, yielding learnings on what works and what doesn't to drive effective social content development.
Social Analytics
Regular evaluation of social media strategy is crucial for sustained effectiveness and returns on organic and paid media efforts. By meauring social media performamce against KPIs & benchmarks formulated in line with brand's social strategy, I help businesses craft better social media strategies.
Creative Dashboarding
From market performance, to consumer sentiments, to crisis alerts, to social media performance, to competitor activity, to category trends, anything when visualized inituitively generates quick insights. I use dashboarding to empower businesses to monitor their data at their own pace inducing agility in strategic decision making.